As someone who does hypnotherapy it is exciting when the research supports the power of unconscious processing. When you have a decision to make how often have you heard – “sleep on it”? Turns out this is good advice.
“New brain imaging research shows that brain regions responsible for making decisions continue to be active even when the conscious brain is distracted with a different task. The research provides some of the first evidence showing how the brain unconsciously processes decision information in ways that lead to improved decision-making.”
“It [the research] shows that brain regions important for decision-making remain active even while our brains may be simultaneously engaged in unrelated tasks, such as thinking about a math problem. What’s most intriguing about this finding is that participants did not have any awareness that their brains were still working on the decision problem while they were engaged in an unrelated task.” J. David Creswell, assistant professor of psychology in Carnegie Mellon University Dietrich College of Humanities and Social Sciences and director of the Health and Human Performance Laboratory.