Betrayal? You Are Less Beautiful Than You Think . . .

Variations on a Theme

Our minds betray us

into thinking we are more

. . . or less, more or less


Two haiku inspired by

You Are Less Beautiful Than You Think

Dove’s viral video gets it wrong

By  Ozgun Atasoy

Here’s a tiny preview.  Click on the title for the entire fascinating article (well, at least I find it fascinating):

Let's Face It

Let’s Face It

In a Dove soap video “. . . a small group of women are asked to describe their faces to a person whom they cannot see. The person is a forensic artist who draws pictures of the women based on their verbal descriptions. A curtain separates the artist and the women, and they never see each other.”

“Before all this, each woman is asked to socialize with a stranger, who later separately describes the woman to the forensic artist. In the end, the women are shown the two drawings, one based on their own description, the other based on the stranger’s description.”

“Much to their amazement and delight, the women realize that the drawings based on strangers’ descriptions depict much more beautiful women. The video ends: “You are more beautiful than you think.”’

“The evidence from psychological research suggests otherwise!  Instead, we tend to think of our appearance in ways that are more flattering than are warranted. This seems to be part of a broader human tendency to see ourselves through rose-colored glasses. Most of us think that we are better than we actually are — not just physically, but in every way.”

“Dove’s premise is wrong. But thinking we are more beautiful than we really are may not be such a bad thing.”

Perception stymies

Does it matter more . . .  or less?

Perhaps not at all?



19 comments on “Betrayal? You Are Less Beautiful Than You Think . . .

  1. wow! such a nice way of looking betrayal… of course we betray ourself by demeaning our own sense of beauty.. and lovely dove example thank you for sharing it 🙂



  2. Wonderfully deep haiku. very much thought-provoking. i would want to think taht we are beautiful than we think; we are more than we think we are. But it is always better to be modest and humble, letting our actions speak for us and letting others be the judge. 🙂


  3. Beauty is in the eye of the beholder. Who has the arbitrary role of making these decisions about beauty talent truth etc.and what are they really worth ? The media, journalists, the law makers,politicians, medical professionals, academics? I take my advice from philosophers mainly the dead ones (only the ones I agree with of course:)


  4. The advertisements always mislead us into thinking and reacting exactly the way the brands are benefitted… Each of us are as real and as beautiful as we feel we are…In the end its all in the mind as you rightly summed up so well in your Haiku Gemma…


  5. Hello Judy Judith,
    I’d feel a whole lot better about all Dove marketing campaigns if they weren’t just that: marketing campaigns.

    Make no mistake: behind the company’s wildly popular “Real Women” and “Beautiful” ads is the need to maximize sales of their lotions and potions to reduce our ugly cellulite and minimize our ugly wrinkles and soften our ugly dry skin.

    It’s brilliant really. When the “Real Women” campaign first launched, for example, European sales of Dove’s skin firming products increased by 700%. And that campaign’s 2004 sales topped $1 billion in its first year. We are still lining up like sheep to buy Dove products that somehow appeal to the very insecurity that Dove purports to condemn! But according to the Ozgun Atasoy piece, maybe Dove should be telling the truth: “You’re just not that great!”

    I wrote more on Dove marketing three years ago in: “If We’re Beautiful Just The Way We Are, Why Do Those Dove ‘Real Beauty’ Ads Tell Us We Need To Buy Their Skin-Firming Creams?” –


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