When it comes to women’s bodies I strongly suspect that “perfection” is really in the eye of the beholder and not the eye of the possessor! Three British students took issue with Victoria’s Secret The Perfect Body ad campaign, resulting in the online advert being retracted, but no apology from the lingerie giant.
“According to the campaigners, the advert failed “to celebrate the amazing diversity of women’s bodies by choosing to call only one body type ‘perfect’.” They asked for the ad’s message to be changed, and for an apology from the company. As of Friday afternoon, the petition had attracted more than 29,000 signatures. US underwear company Dear Kate responded in turn, posting their own version of The Perfect Body, showcasing a variety of body types.” Here’s the full article: Victoria’s Secret Changes Course on ‘Perfect Body’ Ads