The Perfect “Body” by Victoria’s Secret – What is “perfection” anyway?

When it comes to women’s bodies I strongly suspect that “perfection” is really in the eye of the beholder and not the eye of the possessor! _78846586_body Three British students took issue with Victoria’s Secret The Perfect Body ad campaign, resulting in the online advert being retracted, but no apology from the lingerie giant.

“According to the campaigners, the advert failed “to celebrate the amazing diversity of women’s bodies by choosing to call only one body type ‘perfect’.” They asked for the ad’s message to be changed, and for an apology from the company. As of Friday afternoon, the petition had attracted more than 29,000 signatures. US underwear company Dear Kate responded in turn, posting their own version of The Perfect Body, showcasing a variety of body types.” Here’s the full articleVictoria’s Secret Changes Course on ‘Perfect Body’ Ads

Take a look, if you haven’t already, at the video on What body part would you change?

4 comments on “The Perfect “Body” by Victoria’s Secret – What is “perfection” anyway?

  1. Hi Judy-Judith! We are singing out of the same hymnbook these days, for sure! The Victoria Secret decision to pull their online ad because of a public outcry reminded me of the public response to Lululemon customer complaints that the fabric in the company’s expensive yoga pants was of such poor quality that they were almost see-through.

    The apparently clueless Chip Wilson, company founder (and chair until he was forced out in June) told the media that it wasn’t the fabric that was the problem, it was that certain women had no business wearing Lululemon yoga pants because “quite frankly, some women’s bodies just actually don’t work for” the pants.

    Unlike the Victoria Secret case, Chip was then moved to issue a a pseudo-apology on video, apologizing to Lululemon staff, but not to his (too-fat?) customers.

    Normal-looking non-perfect women are not and never have been the target market for either Victoria Secret lingerie or Lululemon yoga pants – and neither company is really remotely interested in even pretending to care about that “normal” demographic.

    PS Love that ‘what body part would you change’ video with all the kids!


  2. I would have made the 6 inches between my ears MUCH smarter!

    Perfection is indeed in the eyes (and mind) of the beholder. BRAVO to the Brits and Dear Kate, our DNA and genes don’t care what the package looks like…


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